Creative Agency vs Digital Marketing Agency

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Design is at the foundation of every advertising campaign. Creativity is at the genesis of every attempt to woo the interest and the commitment of every potential client. However, creative processes are usually very time consuming and require unique skill sets. The average business owner has little time to devote to going through the details of a marketing campaign, much less the creative aspects.

The Creative Agency is one that looks at formulating intriguing designs and content that may position the product or brand before potential clients. The scope of its work is not limited to logos, branding, and a color palette, but also brand position and the guidelines concerning their use. The creative work is usually very expensive but proves invaluable to the brand or product involved. Indeed, one must consider that the creative work will be seen by every potential customer for the lifetime of the business or the product. How does one put a price on that?

On the other hand, the Digital Marketing Agency provides solutions for positioning the product or brand before the potential clients using cutting edge digital technology. This of course is not restricted to social media elements such as Twitter, Facebook, and Instagram. It also involves the use of analytics, optimization of content and paid advertising, except in this case using digital platforms. With millions of users now making entry to the social market annually, it has become the largest virtual marketplace for all kinds of commerce and especially for small and medium sized businesses – not just big companies and corporations.

Choosing either of the two often depends on what part of the customer acquisition cycle you’re in as a business and what specialized services they may offer.

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