The Power of Email Marketing

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What is Email Marketing?

The simple definition: messages distributed by electronic means from one computer user to one or more recipients via a network, according to Google.

So why care anyway

Well, for businesses, email reduces shipping and communication costs. Email has simplified the communication process and allowed business to communicate in a secure, legally acceptable manner without having to go to the post office, or lift the receiver of a telephone. It allows for files, images, video, contracts and all kinds of other media to be distributed to multiple recipients all at once with minimal costs. This is an indispensable tool in the arsenal of any business of any size.

It is scaleable

While some are comfortable sending a few mails per day, there are ways to send thousands, or multiple thousands of emails to clients or potential clients in a predictable or strategic manner: this is called email automation. There are a number of service providers for these services and they range in various costs for their use: managing them is another issue altogether but the ROI is worth it. Many businesses use email to acquire new customers and to maintain good customer relationships.

While many other tools have come and gone, email will remain for a very long time.

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