Digital marketing is any type of marketing that is delivered
mainly on the internet, but also including mobile phones, display advertising,
and any other digital medium (Wikipedia, 2019). Marketing is
connecting with your audience on demand in the hope of delivering products or
services. In order to market effectively, one has to go to where the people
are. Digital marketing goes to where the people are: online.
Digital trends show that over 4.1 billion (Hosting Facts, 2019 users use the internet today. Despite that fact, the number of persons using the internet will continue to increase. Mobile commerce revenue in the U.S. is projected to be $693.36 billion by 2019, and approx. 75% of ecommerce sales in China are done currently via mobile devices. You should ask yourself, what are those statistics for Jamaica, or the Caribbean or wherever your business is based.
What does that mean to you? What revenue are you leaving on
the table. Your #1 stop Digital Marketing Agency has come to help.
Digital marketing pretty much began with the invention of
wireless technology. Wireless is an electronic signal created by electronic
devices. As such, digital marketing is any form of marketing that involves
electronic devices or digital technologies. Current online marketing and
offline efforts may include current digital channels such as search engines, social
media, web apps, websites, mobile applications, email, or any new digital
channel. Elon Musk (Tech Crunch, 2019) has predicted in the past that Digital
technology is going to get much bigger and more diverse, with the possibility
of new digital channels. Can you imagine that your business could target end
users while they are in their car based on the fact they just entered your city
and owned a certain brand of car and have a certain salary! These are some of
the possibilities with digital marketing technologies and we can do that for
What should your business know about digital marketing?
Digital marketing for business in Jamaica, the United
States, Canada or any part of the world means pretty much the same thing for
businesses: it is the use of multiple strategies and channels to connect and win customers.
Everything that the business will do in the digital arena will contribute to
their conquest on the digital battlefield to win victories of increased traffic
and more client conversions, whether it is their physical (digital) branding,
mobile app, direct online advertising, email automation, social media or
otherwise… all of it is still called digital marketing; only it is now being
used to increase profit margins for business.
Like a good chef, digital marketing involves bringing all
the strategies together to meet the companies’ ultimate goals.
Ok, so I understand a bit, give me an example of digital
A mobile app developer may develop an app to place the brand
of your business in the palm of your would be customers. This would work well
for brand visibility, upsells, and remarking. To market the app, the content
marketer writes copy for a landing page, and a series of blog posts that drive
traffic to your app download page where every download is tied to an instore
discount which your would be customers would find very valuable. An email
marketer would create email campaigns to outreach to those who have not
purchase yet and to follow up to those who have purchase with additional
offers; all this time the app is on the prospects handheld announcing
promotions, giving value and keeping the brand top of mind.
More advanced application may involve building a website
funnel that would take that prospect through your entire sales process, only
digitally, streamlining a part of your operations and allowing you to scale
your business by allowing more returns per individual sale. Your website funnel
marketer, maybe you have physical/or digital products in store that you wish to
be made available online, the ecommerce marketer is able to develop this into
an ecommerce website and extend your reach and sales. These are just a few
possibilities, which we offer.
In fact there are so many ways that digital marketers can
help your business that it is often best to describe them according to their
So, yeah we listed them before; so here we go again
This is where marketers help you to promote your product by
showcasing, or mentioning it on their site, or network for a commission which
is usually a percentage of sale price. While channels may vary some of the more
popular ones are: Websites, Instagram, Facebook and other Social media
Digital Sales Funnel Marketing
Whenever traffic that lands on any of your digital assets,
Sales funnel marketing integrates tools to drive qualified traffic through a
process that will convert them from a qualified lead to a recurring customer.
The process is called a funnel, since once the lead gets in they usually get
out after spending at various levels. Such a process can be so manipulated to
increase the customer lifetime value, since once a lead enters the funnel, they
pretty much become a lifetime customer. Digital sales funnel marketing can be
very effective to grow and scale businesses.
Sending out emails that are optimized to be opened and acted
on is the specialty of some marketers and prove to be an invaluable asset to
companies when seeking to follow up on visiting prospects or those who haven’t
purchase in a long time. Email marketing can be very effective in delivering
offers that are highly specific and personal and free of the peer pressure
associated with other marketing options.
Search Engine Optimization (SEO)
Search Engine Optimization is the means through which
organic, free traffic is ascertained for websites especially by targeting
certain high value keywords and monitoring them for growth over time on the
internet using various tools and mechanisms. While this is one of the most
effective means of obtaining traffic for business, it can be also very costly,
but equally rewarding. In fact, it arguably is the one among digital marketing
that gives the most return on investment – period. Not relegated, to just
websites, SEO can also be applied to other digital assets in order to rank them
in the results of those who are searching the internet to solve various
problems that your business is able to solve.
There are usually two perspectives by which SEO is understood:
one, where its work is organized into local SEO, organic SEO, or competitive
SEO; that is local impact, national impact, and defeating the competition or
the more traditional, two, on-site SEO, off-site SEO, and technical SEO which
speaks to how the work is done or organized to achieve results. Either way,
whichever you choose it will change the outlook of your company forever, since
you keep what you pay for, and yes, you get what you pay for!
Search Engine Marketing (SEM)
Incidentally, SEO falls under Search Engine Marketing, along
with SEO, there is also Pay Per Click (PPC) which is also a form of direct
advertising. Search Engine Marketing defined is any campaign that is organized
around the use of search engines to drive traffic to your digital assets or
your business. These assets could be your Website Funnel Landing page, or your
Targeted high yield offer.
Content Marketing is the type of marketing that involves the
creation of content for sharing online. These content may include videos, blog
articles, social media posts, eBooks, webinars, educational articles, ezines,
entertainment, etc. Content marketing is intended to generate interest in a
businesses’ products or services by educating the prospect, raising their awareness
or entertaining their interest. An effective content marketer know how to cater
to the content that his audience cares about, while paying no attention per se
to the brand or the business.
In the long run, content marketers, build trust and loyalty
to your brand or company and will eventually associate one’s brand with the
source through which it is delivered.
Social Media Marketing (SMM)
Social media marketing is the use of various social media
brands such as Facebook, Twitter, Instagram, Pinterest or LinkedIn to bring
awareness of their brand or services or drive traffic to their business. Social Media Marketing is used by businesses
in a variety of ways today. Some businesses may use it to manage their reputation
online (Reputation Management), by monitoring the mentions of their business
online and quickly address negative comments, and harvesting good mentions to
promote trust and credibility. Others may use it to extend their reach through
Social Media Advertising (SMA), by targeting specific demographics at varying
times, or specific times to increase sales or interest in the businesses’
products. There is another aspect of Social Media Marketing is Analytics, where
measurement is used to see where interest in your product is based and where there
are opportunities for growth.
Pay Per Click Advertising (PPC)
Pay Per Click Advertising is a form of direct advertising
online. There are many forms and various platforms but usually refers to paying
a fee for every instance of a prospect clicking on your ad online. That is, you
don’t pay unless they click.
Other forms may involve Twitter, Instagram or Facebook
This is posting paid ads alongside regular content in social
media. In this way, the ads appear to be regular free content, but is placed to
bring brand awareness and to generate leads.
Tools are often used to ease the process of handling routine
marketing processes. Anything from handling social media responses (Chat bots),
support ticketing, responding to, or sending out email automatically to even
posting on social media at regular times. These are all forms of automation.
Online PR and Reputation Management
Online PR, much like traditional PR is the use of digital
means to bring press to a subject matter or business. This may be done via
connecting with journalists online through social media, online interviews,
mentions or promotions on various sites.
Similarly, Reputation Management which has become a vital
aspect of brand management is managing the reputation of a brand or business
online and promoting the like, trust, know factor of the business by responding
to online conversations, likes, ratings and votes. In fact, most consumers
consider the rating of a branding even before considering to invest in the
Software Development for Marketing (incl. Website, Sales
Funnel, Mobile Apps)
Anything from free online tools, to websites, to sales
funnels, to mobile apps, to ecommerce applications are all cases of software
engineering or development used for the purpose of marketing in a distinct
Everything done to interest, pull in, and caress potential
towards a positive interest in your brand.
With our Digital Marketing, SEO, and Social Media Agency, you can leave all the digital marketing stuff to us and we will let you get on with your business by getting customers to come to you! Online marketing has become very important and significant in effective long term growth of brick and mortar traditional businesses and online businesses as well.