Why is branding important for my business

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Branding means different things depending on the industry you are in. To be branded means to evoke a certain feeling and emotion when people think of you or your products. Think image, quality, specs, pricing and expectations. Your brand is your customer’s perception of you.

Big brands vs small brands

There are big brands or small brands, new or old – authentic or fake. Some brands are goto standards such as New York Times, Coca Cola, Nike, Pepsi, Dell and so on. Once you hear the name, you are flooded with thoughts of what they do, their price point, their unique positioning in the market and whether or not they are worth patronizing.

Your brand speaks

What does your brand say of you? Have you written down the semantics of your brand in a brand bible? How

many persons actually recognize you as a brand? These are important questions to answer for your business as you work to develop a stable business in this current economy.

Digital marketing must be consistent with your brand

Digital marketing is one of ways in which you can position your brand in the market. Logos, colours, and use guide all a part of the process. As such your digital marketing intervention leans heavily on your branding details to ensure that your overal digital message is consistent.

Dangers of branding

A poorly developed brand can create mishaps in the market place! It may lower your product value. It may cause potential clients to turn away. It may cause persons to refuse partnership and close potential doors and opportunities for your business. It is not uncommon for persons to reject deals because of what light potential partner may cause to be upon the company.

For example, a local church would not allow a Cigarette company to sponsor a campaign, nor display their logo on their website. This is a strong example especially because of consumer perception, values and norms.

Learn more or have us help you with your brand today. Give us a call or complete our discovery form in the new clients tab of our website.

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